​​​​Joey Stafford​

 

 VP Sales / VP Business Development / VP Marketing / National Sales Manager 

Sales Training Manager / National Account Executive / Regional Account Representative

 

KEY STRENGTHS

 

New Business Development ● Strategic Planning ● Market Analysis ● Sales Training ● Sales Orientation ● Sales Management ● Critical Thinking ● PowerPoint ● Team Building ● Business Launch ● Profit Growth ● Goal Setting ● Incentive Programs ● Market Share ● Public Speaking ● Marketing Initiatives ● Product Design ● Client Relations ● P & L Responsibility

 

Executive and Marketing Leader: 

 

I have been fortunate to enjoy a classical and also unconventional sales, marketing and management career that has included key positions with national firms, regional firms and start-up firms. 

 

Career Track: Professional growth through such positions as Field Sales Training Manager, Channel Sales Manager, Account Executive, Regional Account Executive, President and Chief Executive Officer.

 

Entrepreneurial Experience/Start-ups/Turnaround Management: Over the past 10+ years I have been utilizing marketing, sales and team building expertise gained in building start-up businesses, joining and improving existing organizations and turning businesses around. I have a track record of increasing sales, reducing costs and streamlining operations in a wide range of situations.

 

Proven Record – Across All Major Corporate Functions: I am skilled in all areas of sales and sales management, including developing operations, team building, sales training, developing distribution networks, advertising and expanding into new industries and markets. I possess richly varied sales experience, P & L experience and have exceeded company objectives achieving double-digit gains in revenues and profits

 

Formal Education: Bachelors of Arts, Management, University of North Carolina – Greensboro

 

Selected Achievements and Skills  

 Marketed as a “Nationally Recognized Expert on Digital Marketing”

Performed digital seminars to hundreds of business owners all over the United States. 

 

Orchestrated turnaround of a publishing/distribution/advertising company, almost tripling gross sales in a two year period while reducing costs by over 20%.

 

Bought struggling real estate publications and increased page counts (revenues) in three geographic regions through innovative sales, marketing and distribution strategies.

 

Expanded a struggling sales region and resurrected dead accounts utilizing standard and unconventional sales techniques and good old fashioned persistence. 

 

Working in an entirely new industry that offered unique challenges that cause a steep learning curve. I resurrected accounts that haven’t purchased from the company in years while also expanding the customer base through strategic planning and innovative sales tactics.

·

As President and CEO of Realty Pros of Tampa Bay, Inc.

Started a company from an idea, increased profits annually and initiated expansion. The company grew 1,400% under my stewardship by my use of unorthodox and extremely effective sales and marketing techniques along with sales training and team building.

 Exceptionally strong written and verbal communication skills. A strong background in the effective use of print advertising and digital tools such as SEO, SEM, PPC and Behavioral Targeting to maximize exposure and return on investment. Highly personable, capable  and effective working with C level executives, family controlled businesses, and major company boards. Proficient in problem solving and implementing solutions under tight deadlines. Hands-on executive, capable of managing all levels of sales, budgets and employee efficiency.