​​​​Joey Stafford​

                                                                              JOEY J. STAFFORD

                                                                                              San Leandro, CA

                                                                           407.429.8880 ● joeyjstafford@gmail.com

 

 

Highly motivated marketing and business leader with extensive experience championing substantial sales and profit growth for several companies. Proven ability to initiate innovative marketing and sales programs delivering immediate positive results. Success in revitalizing organizational performance with cutting-edge strategic planning and business development programs. Excellent public speaking ability. Skilled in problem solving, process reengineering, business unit leadership, marketing initiatives and noteworthy communications.  An exceptional innovator with superior business acumen.

 

 

SELECTED EXPERIENCE

 

 

CINTAS,   Orlando, FL, Denver, CO, San Leandro, CA

Service Manager/Direct Sales Manager                                                                                             2015 – 2020

                                                                                                                                                                         

Managed teams of sales people to exponential growth across all KPIs. Managed and solved all customer concerns. Worked with jeopardy customers to save accounts and worked closely with them to continue service per their agreement. Trained route sales people on product knowledge, sales acumen, fiscal management of books of business and building customer relationships. Responsible for timely daily, weekly and monthly reporting. Instituted new programs to increase sales team growth toward maximizing their individual KPIs. Led quarterly growth contests and maintained winning standards.                       

 

Key Achievements:  Led growth of 12-member sales team from #16 in the Florida Group to #2 in one fiscal year; developed and instituted a weekly training for sales people; fostered a robust, sustainable network of buyers, leveraging strong listening, presentation and closing skills to optimize sales results, despite previously dominant competitor advantage; led team to double digit growth in revenue for FY 2016, 2017, 2018 and 2019; gross profit goal of 35%, consistently posted a 48% GPM, beating goal by an average of 13%.

 

LOCAL EDGE, a Hearst Media Services Company,   Orlando, FL

Field Training Manager                                                                                                                     2013 - 2015         

 

Managed all aspects of new product introduction to resellers, including the development, training and penetration of new products designed to reach non-traditional segments. Conducted post-training ride-alongs with reseller managers, reps and trainees. Instituted on-boarding of new resellers. Collaborated with internal departments and resellers to identify and resolve issues, ensuring a smooth start up. Effectively transferred practical knowledge of all aspects of the sales process focusing on integration of established sales practices at the reseller level.

 

Key Achievements: Trained and successfully completed certification process of 100% of sales team members assigned using training materials and test mandated and supplied by Google for the Google Adwords Certified Specialist Certification; led highly successful sales blitzes that led to minimum increases of 50%+ over monthly goals in four separate markets; wrote script for 80% of the 22 product and sales training classes developed for the Local Edge University, an online learning portal offering continuing education for the sales teams members 24/7/365.

 

 

 

RADIATE MEDIA/MATCHBIN,     New York, NY – Orlando, FL                                                                 2010-2013

Senior Channel Sales Manager

 

Successfully developed and expanded sales throughout the US. Led company in sales from 2010 to 2013. Trained and mentored efficient sales staffs, instructed on proper sales procedures and developed detailed marketing and sales materials. Served as a seminar speaker and nationally recognized as an expert on digital marketing. Traveled frequently throughout US to perform digital marketing seminars for hundreds of business owners.

 

 

AT&T ADVERTISING SOLUTIONS     New York, NY                                                                                         2010

Digital Media Consultant

 

Developed and expanded accounts throughout the New York Metro area. Managed SEM, BT and Directory products. Gave detailed presentations to business groups.